The insurance market has heated up with respect to competition in recent years, and one of the best ways to stay ahead of the pack is to ensure the strongest possible customer interaction management.
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Although many insurance firms will focus more on attracting new prospects, studies indicate that loyal customers are far more financially beneficial.
As the industry continues to evolve, many businesses therein will need to make significant changes to their customer interaction management strategies to maintain strong financial performances.
Decision-makers in the insurance industry should consider leveraging customer interaction management tools that provide automated solutions and centralized information governance platforms for optimal results.
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