Big Data or Big Brother? 3 Ways To Protect Consumer Privacy

Posted by Keith Doherty

Wed, Feb 26, 2014

field service management softwareWhen you operate a company, one of the things you have to create is trust between you and your customers. There are many ways to do that, and one of the best is through cloud service management software.

According to David Linthicum at InfoWorld, there are "wars" coming over privacy in cloud computing, and the companies that can create the most trust with their customers will generally come out ahead.

You don't want your company to be on the losing side of those wars, or you may end up losing a lot of customers in the process. Data breaches can also stop new customers from choosing your company, which can cost you a lot of business in the long term. Fortunately, there are great ways to protect consumer privacy.

1. Strong Passwords are Important

You'll want to encourage your customers to have good passwords for use on your site, but it's not just about what they use. Company passwords and encryption used to protect customer information  must also be high-quality. When creating passwords, consider:

  • Longer passwords are more secure.

  • Both letters and numbers should be used.

  • Consider adding at least one special character.

  • Don't use anything that's common or easily associated with you.

By taking extra steps to use strong passwords on your cloud service management software, you'll be able to protect customer information much more easily. Also remember to change your password often. That should be a requirement for all your employees at their work computers, especially when you use field service automation and have multiple points being used to access your database.

2. Field Service Automation is Vital

A big part of enterprise work management is having people in the field who can connect with customers on a product or a service level. With that many people out and about representing your company, though, you need to make sure they all keep customer information private. Automating your data collection through the right software and the cloud can show customers you're serious about their privacy. Another way to help them is to only collect the data needed for the transaction. Customers don't want to provide a lot of personal information that isn't necessary to conduct business with your company.

3. Using the Right Cloud Service Management Software Can Build Trust

The News Bureau at The University of Illinois has expressed concern regarding the safety of consumer information as it relates to enterprise work management and privacy issues. Most of this concern comes from cloud computing, because hacking into the cloud could mean a significant amount of compromised information. If your customers are concerned about their privacy, using the right enterprise work management is a good way to help them feel more secure.

Customers shouldn't feel like Big Brother is watching them when they try to do business with your particular company, so it's very important to only collect what you need to know in order to serve your customers well. That can help them feel safer, because they won't have so much personal information available for hackers to attempt to access. It can also assure them that your company is committed to protecting them, and that may keep them returning to do business with you in the future. 

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Image Credit: perspec_photo88

Tags: Cloud Security, Workforce Management Tips